Dais Contemporary provided a curated photography collection, and collection of photo books for the refurbishment of Andaz London Liverpool Street; a five-star luxury lifestyle hotel based in East London. Complimenting the imaginative approach of the hotel the art collection and book titles were sourced to reflect the life and culture of the hotel’s surrounding neighbourhood: London’s East End.
The collection includes over eight hundred photographic artworks, which feature portraits of East Londoners in varying contexts. This includes works from Martin Usborne’s series 'I've Lived in East London for 86 ½ Years' a project which focuses on the character and everyday life of Joseph Markovitch, a local East Londoner who was born by Old Street roundabout in 1927 (featured left).
Dais provided several hundred photo books across the hotel’s 267 guest rooms, which includes the title 'Makers of East London’, a book which documents the studios and practices of craftspeople re-establishing traditional disciplines in the East End.
In the bedrooms a leaning 'artwork wall' features, including a selection of framed photographic prints and photo books.
For the press launch Dais curated a temporary exhibition for the hotel featuring artworks by Martin Usborne and Hackney-based illustrator Sophie Mo. Artworks included a slide show projection, framed works on paper and large hanging posters.